Selling Wheel


The Grand Canyon of Professional Skills

With this step of the Expertise Delivery model, Recommending Change, we have the biggest performance gap for professionals. We know from our international database that clients greatly value persuasion and change leadership skills in professionals. Yet, in the same database, clients rate professionals low on these very skills! Here is room for most growth. Here is where you can stand out from your fellow professionals—if, besides having good ideas and recommendations, you also know how to get them approved and implemented, and how to help people with change. The first step is being able to present your recommendation persuasively.

A Model for Professionally Selling Your Recommendations and Ideas

(Reprinted with permission from Powerful Professionals: Getting Your Expertise Used Inside Your Organization, p. 92)


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